Google Ads mistakes

Google Ads mistakes

Google Ads mistakes Do you use Google Ads to promote your Private Practice? Thinking about Google Ads? Let’s talk about Google Ads mistakes. But first, let me reassure you, that a properly set up Google Ad, can be a great way to market your Private Practice. But the...
Google Ads mistakes

Must I have a niche to be successful in Private Practice?

Must I have a niche to be successful in Private Practice? Why you need a clinical niche.“Must I have a niche to be successful in Private Practice?” is a question I’m asked almost every day. When we’re starting out in Private Practice, it can be tempting to want to...
Google Ads mistakes

Getting Testimonials

What makes a great testimonial? What makes a great testimonial, and how can you get better testimonials from your patients?Many clinicians in Private Practice make use of paid-for platforms (such as ‘Doctify’ and ‘I want great care’) as a way of collecting...
Google Ads mistakes

Dealing with difficult patients in private practice

How to deal with difficult patients. Let’s talk about how to deal with difficult patients, but I should start by saying, I consider the vast majority of my patients to be a complete hoot to work with. Sport and exercise medicine patients are usually highly motivated...
Google Ads mistakes

Medicolegal work – how to start a medicolegal practice

Medicolegal work – how to start a medicolegal practice. There’s been a boom in injury claims in recent years, and with it, the lure of medicolegal work. What are the pros and cons of medicolegal work, and how do you grow a medicolegal practice? Is medicolegal work...