Must I have a niche to be successful in Private Practice?

Must I have a niche to be successful in Private Practice?

Must I have a niche to be successful in Private Practice? Why you need a clinical niche.“Must I have a niche to be successful in Private Practice?” is a question I’m asked almost every day. When we’re starting out in Private Practice, it can be tempting to want to...
Must I have a niche to be successful in Private Practice?

Getting Testimonials

What makes a great testimonial? What makes a great testimonial, and how can you get better testimonials from your patients?Many clinicians in Private Practice make use of paid-for platforms (such as ‘Doctify’ and ‘I want great care’) as a way of collecting...
5 Things to Consider when it comes to Medical Marketing

5 Things to Consider when it comes to Medical Marketing

5 Things to Consider when it comes to Medical Marketing Marketing in the medical industry can be a controversial subject.For private practices, they are part of a competitive market, making marketing an easy way to gain new patients and build brand awareness. It’s...
Ignore Social Media at your Peril: Tweet Now!

Ignore Social Media at your Peril: Tweet Now!

Ignore Social Media at your Peril: Tweet Now! But have you thought: secretaries are potential social media experts They ‘tweet’, they ‘twitter, are on Facebook, LinkedIn and have embraced social media, often more than their bosses! Ignore social media at your peril...
Ignore Social Media at your Peril: Tweet Now!

Going Digital: A Roadmap for Start-Ups

Going Digital: A Roadmap for Start-Ups When you start in business it is essential that you harness the correct basic digital ingredients. If not, you WILL struggle and be left behind. Running a small business is as complicated as running a big company. You may not...