Established in August 2012 and located in the heart of London’s Mayfair, Hedonism is a fine wine and spirits boutique which has already become the most talked about wine project of recent times.

The hedonistic way of thinking originated in the early Greek philosophic schools where it was believed that pleasure was the only intrinsic good. However, we firmly believe that there are many things which one should enjoy in life & with the word “hedonism” frequently used in tasting notes wine is certainly one of them. What better name for a shop which stocks the finest & rarest wines and spirits?

The UK’s best buyers have sourced around 6,500 wines and 3,000 spirits, taking the crème de la crème from each region of the world whilst carefully checking the provenance of every bottle.

From classics including the Macallan 1946 Select Reserve, Highland Park 50YO, Ararat Noyan Tapan 70YO &  a magnum of Domaine de la Romanée Conti Romanée Conti 1966 to a vast collection of the outrageous and quirky Sine Qua Non, a complete vertical of Masseto, Torbreck The Laird 2006 in a spectacular 27-litre bottle & a whole host of old & rare liqueurs, gins and vodkas.

Lockdown got you down? We have you covered with a full range of exclusive and interactive online wine tastings to help you celebrate the holiday from afar.

Our online tastings bring the best of a celebratory team get together, without you having to leave the comfort of your own home. In fact, our virtual tastings are a great option anytime for teams who are regularly spread across countries and geographies.

Our team of expert sommeliers will put together a custom tasting line-up for you, facilitate delivery of bottles to each participant’s home and guide you through a fun and informative tasting, allowing your team to connect and share a memorable experience. It is all about enjoying great wines together!

Get in touch to finalise your booking at events@hedonism.co.uk. We look forward to welcoming you virtually!