The Campaign to Recognise OOOugst.

We’re starting a campaign to change the name of the month to OOOugust… is everyone except me on holiday???

What is interesting is what people are communicating (or not) through their Out Of Office messages.

It’s actually something I think people should give more thought to, particularly if the email address in question is one that your patients (current or new) are potentially going to use.

Remember your reply is something that “everyone” who emails you during your two-week holiday are going to see – or in some cases for months after you get back, unless one of our doctors is on holiday for the next 10 months! It’s OK she said she’d respond on her return.

The quality of OOO messages ranged from “I am away and will respond on return” whenever that might be, or what amounts to a little more than a summary of where the doctor was off to for their holidays. Lovely to know what they’re up to but not exactly putting the patient front and centre with that one!

The problem is a lot of these are done at the last minute when partners and travelling companions are blaming you if everyone misses the flight.
With that in mind it’s worth preparing a standard OOO to use, thinking about what the needs are of people who are trying to contact you. You can then tweak this for each absence quickly and efficiently.

When are you back?
Be clear, no one likes to be in the dark.
If you don’t make it clear they’ll just send you more emails before you return anyway, each showing signs of more frustration!

What happens if it is urgent?
Provide details of who is the alternate contact. Even if the email is forwarded to someone, tell them who that is, otherwise they are in the dark as to what action, if any, is being taken.
If there will be no action, be clear that that is the case.
If you don’t, they’ll just send more emails before you’re back… (seeing a pattern?)

Common Questions:
Do you regularly get asked specific questions? If so, produce a Q&A page on your website. Add a link to this in your OOO.
If you don’t, they’ll just send more… (you get the gist!)

Make it Personal:
Sign off with your name or that of the business. A small effort to personalise an automated message can psychologically make a big difference to how the message is received.

Remember to turn it off:
If you don’t have an option to set start and end dates with your OOO set yourself a reminder to turn it off… or if you are away for 10 months maybe add the year to your return date.

Anyway, I’m starting a crowdfunding initiative to fund the OOOugust petition. PM and I’ll tell you where to send the money.

If you are on holiday reading this, put down your phone and order a cocktail.

Happy OOOugust everyone!

GIANT Health Event 2024

Date: 9-10 December 2024
Time: 2 day event
Location: The Business Design Centre, London
Organiser: GIANT
Cost: Free*
CPD: 16 Points Available
Type: Conference/Exhibition

Primary Care Transformation Conference South

Date: Tue 29 Oct 2024
Time: 09:00am
Location: 15 Hatfields Conference Centre, London
Organiser: Convenzis
Cost: Free
CPD: Yes
Type: Conference/Exhibition/Educational

Primary Care Transformation Conference North

Date: Wed 26 June 2024
Time: 09:00am
Location: etc venues Manchester
Organiser: Convenzis
Cost: Free
CPD: Yes
Type: Conference/Exhibition/Educational

Medico Legal Conference 2024

Date: Thu 20th June 2024
Time: 8:45am – 6:00pm
Location: Congress Centre, London
Organiser: Specialist Info and Iconic Media
Cost: 30% Discount to Doctors Club members
CPD: 6 CPD hours
Type: Conference/Exhibition

Members Drinks Reception

Date: Thu 23 May 2024
Time: from 6:00pm
Location: The Marylebone Hotel, London
Organiser: The Marylebone Hotel
Cost: Free
Type: Social

Private Healthcare Conference 2024

Date: Wed 15th May 2024
Time: 9:00am – 5:00pm
Location: Hilton London Olympia
Organiser: PMPSA
Cost: Free
Type: Conference/Exhibition

London Biotechnology Show 2024

Date: 8th-9th May 2024
Time: All Day
Location: Olympia West, London
Organiser: Valient & Company
Cost: Discount to Doctors Club members
Type: Conference/Exhibition

Goodwood Breakfast Club

Date: Sun 5th May 2024
Time: 7:00am Start
Location: Goodwood Racing Circuit
Organiser: Goodwood
Cost: Free
Type: Conference/Exhibition/Social