Doctors Club Marketing Masterclass
On the 20th September we held a Marketing Masterclass at the prestigious Ten Trinity Private Club in London.
We were lucky to have a couple of healthcare expert, Chris Rogers of Private Practice Surgery and Geoff Meakin from Healthcare SEO, who joined our own Philip Archbold.
Chris looked at how to make the most of your Hospital Directory Profiles. Having a wealth of past experience as a hospital marketer, Chris gave an invaluable insight into how influential these portals are for practitioners and provided some great advice on ways to maximise their impact.
Geoff is a SEO expert and explained the importance of Content Marketing; how influential it is on your search engine rankings but also your reputation. He offered some great advice on best practices to follow when publishing content.
Philip focused on the importance of getting the basics right online, with some advice and simple tips to ensure that doctors have a robust foundation from which to build an online reputation.
Finally, a big thank you to Ten Trinity Private Club. We were lucky to have such an amazing venue for our event and could not fault the team who looked after us so well.
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